SWOT Analysis of Nike

What comes to your mind when you hear about a brand name of sport? My answer is Nike. Although I am a lazy person, the only sport that I know how to play is badminton. The interest thing is, even if I answer Nike is the first brand name come out my mind, I actually do not to buy Nike product. In my opinion, compared with others brand, Nikes products are too expensive. I can buy a similar product with cheaper price in other brand. The only thing I can remember is Nikes advertisement, "just do it". By the way, I will main discuss the SWOT analysis on Nike. SWOT analysis is stand by strength, weakness, opportunities and threats.

Although I do not like Nike, I cannot deny strengths of Nike are generally based on its brand name and reputation. Moreover, Nike offer high quality product and innovation that lot of people agree with this. Also, Nike is using great marketing strategies, they always being sponsor on different competition such as Olympic Games and world championship tennis. Nike products have done a really good performance on the world market.

There are still some concerns that Nike should worry about. Since 1996, a news or magazine published a story about Nike was hiring child labour as they worker that work in manufactory in different country. As people in the world pursue and develop the right of human, Nikes image would be damage, if it did not solve the child labour problem.        

As we know, Nike is really good on sports product with a strong brand and customer loyalty. It provides a chance to let Nike participate into new market and products. Nowadays, technology becomes a really important area in the world. Cooperation with Technology Company will help Nike open a new market or chance for its product. As I remember, Nike already has cooperated with Apple in few years ago. Apples early product, IPod, it is a device that can play games, listen music, running step calculator and voice recorder. The running step calculator actually is the function adds by Nike after Apple and Nike cooperation.

Threats of Nike, there are lots of competitors that are faced by Nike. Especial the brand that its product very similar as Nike such Adidas, Yonex, Mizuno and Puma. Some company like Adidas, had signed contract with NBA and NFI, which means it is become stronger than before. 

To sum up, due to Nike is survivng in a competitive market, Nike should try putting their effort into the new market and increasing their influence on sport product.